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Arete Watches: Designed by Athletes for Athletes

While sports watches are often worn to make fashion statements only, they technically are made to meet the demands of athletes and outdoor enthusiasts. Still, many of today’s sports watches really aren’t suitable for outdoor excursions, particularly in harsh environments. One new watch brand is changing that for good with their new Arete Chronograph watches.

What makes the Arete Chronograph watch unique is that it was designed by athletes for athletes. The designers behind the watch went back to the drawing board to rethink the classic sports watch design. The dial is designed to be as easy to read as possible, and the materials are ultra durable to ensure that the watch really is capable of holding up well to demanding conditions. The black finish on the watch is military grade for resistance to scratching, and the timepiece is waterproof up to an impressive depth of 100 meters.

Arete is raising funds to bring their new chronograph watches to market through a crowd funding campaign on IndieGoGo. The company has set a flexible goal with a starting point of $3500. At the time that this piece was written, they were more than 10 percent of the way to their goal and still had 25 days remaining in their campaign. Those who support the Kickstarter campaign can get one of the new chronograph watches for 56 percent off the retail price. Pre-orders are also currently being accepted at the brand’s official website.

(Picture by Arete Watches)

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