The term ”micro brand”, or ”microbrand” in the watch world is often loosely defined. Some people use one definition, others use a completely different one. But according to Wikipedia’s definition, microgram watches are ”wristwatches produced by independent watch companies that have...

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In a world where a few major watch brands dominate the market, more and more people have started to look at other, perhaps more interesting alternatives. This has resulted in more and more people looking at - and discovering...

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The NATO strap is one of the most popular strap options on the market today. The nato strap is stylish, practical, and is easy to mix and match with your timepiece. When many Rolex owners consider which type of...

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The dive watch is one of the most iconic and popular watch designs ever made. Originally born in the 1950s for professional divers who needed a functional and waterproof tool to help them keep track of the time underwater,...

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Every year we make this list, to give all watch lovers a nice overview of where to find some nice deals. Besides promoting our own sales, we also want to help small micro brands promote their offers on our...

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The RZE Fortitude Pilot is a one-of-a-kind timepiece that takes inspiration from the founder's own experience as a professional pilot and it shows. The timepiece brings to mind images of the blades of a plane turbine and features a...

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Storming in on the heels of the success of Mitch Mason's Chronicle field watch, the Mitch Mason Maelstrom timepiece marks the second expansion in the product line. This timepiece is created to be the perfect companion for divers, taking...

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An elegant display of the cosmos, the Raketa Copernicus timepiece shows the time using the planet-themed hour, minute and second hands moving against a backdrop of stars. Raketa is a watchmaking company that was founded in order to commemorate...

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The Rolex Submariner is unarguably one of the most iconic watches ever made. The watch is recognized all around the world by regular individuals and watch enthusiasts alike. It is the watch that many men aspire to own, and...

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Created as a testament to the old tool watches of yesteryear, the SpectreDiver is an homage to the traditional reasons that one might wear a watch in the past. The creator of the watch, HVD, takes inspiration from the...

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