Counterfeit watches is a huge problem in the haute horology industry.
With everything exclusive that is exclusive and expensive, there will always be a demand for replica versions which have compromised quality, and which isn’t the real deal, but try to imitate it and look like it.
As far as watches go, Rolex is the most counterfeited watch brand in the world due to the reputable and sought-after brand. According to the Swiss watch industry, the replica watch market costs them billions of dollars each year. At the same time, a lot of actions are taken to crack down on counterfeit watches, and Rolex included.
There are millions of fake Rolexes manufactured each year, but only a small fraction gets taken and destroyed in customs. More specifically about 1 million.
This means that the counterfeit watches eventually come out on the market, and may even be attempted to be sold off as the real deal.
The popularity of a brand can be measured by the number of fake watches produced, because the more popular a watch company becomes, the greater the demand for counterfeit Rolexes become – unfortunately.
According to Forbes, fake watches ”Exist to satisfy the desires of people who cannot afford “the real thing” but want to portray the same status symbols as those who can”. This is, of course, a problem for Rolex and all of the luxury market because the reason why a brand remains exclusive and luxurious is that not everyone walks around wearing it, and not everyone can obtain it. Counterfeit watches, however, harm this idea of exclusive products that are hard to obtain, whether that be due to a high price point or due to a limited manufactured number. Counterfeit watches, on the other hand, are obtainable in both aspects – they’re cheap, and they’re mass-produced. At the same time, they’re presented as the real deal, which damages and harms the Rolex brand.
If you are going to buy a Rolex watch, it’s important that you are careful so that you don’t end up with a fake watch but paying a premium price for it. Fortunately, no matter how hard the counterfeiters try, they’ll never be able to reach Rolex’s standard, and this makes it possible to distinguish fake Rolexes from the real deal. The quality can vary between different Rolexes, and this can obviously affect how difficult or easy it is to spot a fake Rolex.
But by using these tips, you’ll be able to distinguish a fake Rolex from a genuine one, and you’ll be able to avoid being scammed on buying a fake Rolex.
Let’s look at these 12 ways to spot a fake Rolex watch: