While Japanese, Scandinavian and American watches are often stylish and well made, Swiss watches are still considered to be the most luxurious options on the market today, and naturally, owning one means paying a high price to purchase a timepiece. But maybe not any more. A new brand called LIV is making Swiss luxury more accessible for the modern man with their brand new watch the Genesis X1-A.
The Genesis X1-A from the LIV Automatic Swiss Watches collection is the first hand built automatic Swiss watch that will sell for less than $500. While the timepiece features premium components like ultra durable double sapphire crystal faces, 316L stainless steel cases, genuine leather straps and precision Swiss automatic 26 jewel movements, the watch is available for a very low price because it is sold directly by the manufacturer with no middle man. The watches have a handsome sporty look that can be dressed up or down to suit any occasion.
In order to introduce LIV Automatic Swiss Watches to the market, the designers behind the brand have started a Kickstarter campaign that has garnered tremendous interest from watch lovers. LIV started with a goal of just $40,000, and at the time when this piece was written, they had already raised more than $560,000 with 11 days left to go in their campaign. LIV had already introduced many stretch rewards and still had rewards left for those who want to own one of the new timepieces.
(Picture by LIV Watches)