Sports watches are meant to live up to harsh conditions on the playing field and in the great outdoors, so it’s no surprise that aesthetics are often secondary in their designs. Still, for men who want to wear a sports watch regularly, the lackluster options in most timepiece collections are underwhelming to say the least. But maybe not for long! A Scandinavian micro brand called Lundbäck Freding Watches is trying to put an elegant new face on the classic sports watch to offer an alternative to the conventional look.
Lundbäck Freding Watches are the product of Swedish design, engineering and craftsmanship. The watches feature silicone straps, which are commonplace in the world of sports watches because of their flexibility and durability. What’s very unique about Lundbäck Freding Watches is the face and case design. The brand has developed a stylish octagonal-shaped bezel called the OCTASPEED. Formed out of stainless steel, this design has already won numerous awards. Paired with that is a striking textured dial with understated hour markers and sleek, minimalist modern hands.
To bring Lundbäck Freding Watches to fruition, the brand is currently raising funds directly from prospective customers via Kickstarter. When this profile was written, the campaign had 15 days to go and had raised $9,549 against a goal of $29,459. A number of rewards were still available for claiming for men who want to be the first to own one of the unique sports watches in the Lundbäck Freding Watches collection.
(Picture by Lundbäck Freding Watches)