The Picto watches were created by two men in the 1980s, a time when the saying “time is money” was prevalent. These two men believed differently, and they didn’t want to be constantly running under the pressure of time. This helped to set them apart from other watchmakers whose sole focus was on time. Instead, the two men created a watch that is not divided into specific minutes and seconds and instead created a watch that only indicates the approximate time in a truly minimalistic and stylish fashion.
Unique in design, a Picto watch features a rotating dial with a dot on top of it instead of using a traditional set of hands. A conventional hand gives an estimate of the minutes while the dial rotates to give you an estimate of the hour. Each of these rotating dials is protected by hardened mineral glass and a solid, durable stainless steel case. Inside of these watches, there is a Japanese Citizen Miyota movement that reliably and accurately turns the dial at the traditional hand. The watch itself has 5 ATM water resistance. Straps come in your choice of calf-skin leather, stainless steel mesh, silicone or a denim strap with nubuck linen.
The Picto watches are currently being sold on their website. For a price anywhere between £99 and £189, you can bring home one of these fabulously minimalistic and revolutionary watches. Free shipping is available on these watches, and they will reach your home in three to five days.