Martenero don’t believe the classics should be copied, they believe they should be built upon and refreshed. Inspired by the heritage brands that had been around for decades or even centuries, Martenero was started to create a new take on tradition. Original and contemporary, but always timeless. SomethingMartenero felt was missing from the watch world, they call it “Tradition Refreshed.”
After working on this vision for two years, Martenero was launched in early 2014. Everything they create is rooted in the tradition and craftsmanship of watchmaking, though with a distinctly modern perspective. And since their watches can be worn for a lifetime or longer, they hope to encourage more people to enjoy the permanence and artistry of a mechanical watch.
Martenero believes that time is precious and not to be misspent.