Time is a fascinating phenomenon. Over the years, it has divided many smart philosophers. Some say it’s real, some say it’s not. To be honest, the guys at Miró don’t know what to believe. Something they do know is that they love watches. They really do. As much as they love wearing watches, they love designing them. The watch is for the team at Miró an emotional and personal object, more than a piece to tell the time. This leads to their misson which is to help people express themselves, to help tell the story about who they are and where they want to go in the journey of life.
They set out to create timepieces that won’t only stand the test of time in terms of quality but also in terms of design and appearance. The designs aims to blend elegance with simplicity, to marry all details of the watch into a timeless piece that can be adapted to go with anything. All this to create watches that they believe will appeal to almost everyone with a sense for classic and timeless style. Based out of beautiful Stockholm, their nordic influence shows in their minimalistic approach to design. This is something they do by heart and passion, which means they won’t release new watches every season but rather when they managed to create something that they truly can be proud of.