William L. 1985 was started by Guillaume. He is a watch and style aficionado who used to work in the Swiss watch industry. After several years servicing of some of the most prestigious watchmaking companies, he decided to start his watch own brand. He inherited from his grand-grand uncle a beautiful unbranded vintage chronograph from the 50s. This family jewel, once restored, quickly caught the eyes of my friends but the price, for most of them, was a real deal breaker. This is exactly why William L. 1985 was born: to offer quality timepieces with classic designs for a very attractive price point. For nearly a year and thanks to many of his contacts within the watchmaking industry, he developed a modern and affordable version of his vintage chronograph. No pretending here! The brand does not hide its Chinese production. Each piece is conceived in Paris and manufactured in Shenzhen, enabling William L. 1985 to compete in this price range. To initiate hiss project, he chose the crowdfunding option and rapidly got very positive feedbacks and more importantly a community that shared his philosophy.