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Here is how the journey of William L. 1985 started

William L. 1985  GuillaumeWilliam L. 1985 was founded by a man names Guillaume. He is a watch and style aficionado who used to work in the Swiss watch industry. After several years at the service of some of the most prestigious watchmaking companies, he decided to start his own brand.

Guillaume inherited a beautiful unbranded vintage chronograph from the 50s from his grand-grand uncle. This family jewel, once restored, quickly caught the eyes of his friends but the price, for most of them, was a real deal breaker.
This is exactly why William L. 1985 was born: To offer quality timepieces with classic designs for a very attractive price point.

So here is the idea of William L. 1985  watches

William L. Gentlemans style wristshot

For nearly a year and thanks to many contacts within the watchmaking industry, Guillaume developed a modern and affordable version of my vintage chronograph. No pretending here!
The brand does not hide its Chinese production. Each piece is conceived in Paris and manufactured in Shenzhen, enabling William L. 1985 to compete in this price range.
William L. 1985  watches sketch
To initiate his project, Guillaume naturally chose the crowdfunding option and rapidly got very positive feedbacks and more importantly a community that shares his philosophy.