FORMEX 1.0: 1999 – 2015
With a strong emphasis on comfort, functionality and a very unique design, the founders of Formex took to the drawing boards in 1998. By the end of 1999, the first FORMEX watch was born and opened the door for a new generation of timepieces. Inspired by the engineering and mechanics of high-performance racing cars and bikes, it featured the brand’s signature patented Case Suspension System, which led to a more robust and comfortable watch. The brand name is a combination of the two French words “forme extrème”, extreme shape. In the following decade, FORMEX launched various collections of modern timepieces and became widely recognized among aficionados of extraordinarily designed sports watches.
FORMEX 2.0: 2016 – going forward
In October 2016, FORMEX completely opted out of brick and mortar sales, going down the direct and online-only route. Being detached from any retailer and selling exclusively on the Online Shop and a few selected online shops, such as WatchBandit, FORMEX is no longer bound to the conventional, exorbitant sales margins applied in the watch industry and are now in direct contact with its customer in all stages of buying and owning a watch. The direct to consumer model allows FORMEX to create exactly the consumer experience we want our customers to have, and gives the customers all the attention they deserve before and after having bought a watch. The new FORMEX models are infused with a dedication for Speed, Precision, Mechanics and Adrenaline – Passions shared with a team of young athletes pursuing their dream to be the best at what they do.