Back in the 90’s, William’s father was dealing luxury watches for the whole South of France area. This was the trigger for William to start a design career. Fast forward 20 years and William has established his own design consulting agency but felt something was missing. In 2014, he started to sketch a new automatic watch, something to turn head and stand out on any wrist.
This idea became the W20 collection launched in 2019. The first sketch wasn’t impressive but William kept digging and reworking his idea of interchangeable straps over 6 years.